Jewelry represent a unique market. They are not aimed at catering to a need, or a comfort. Rather, jewelry is based more on promoting emotions using symbolism that can go back to the traditions of hundreds of years ago. That’s where a good jewelry can make a difference.
For many, it means a significant gift for occasions like Mother’s Day or Valentine’s Day. For others, it symbolizes the most special purchase of their lives—an engagement ring meant to profess their love for their partner. This is why jewelers need to create emotional responses in customers.
